About Us

Dawn Smith, CMRP  - President

Dawn has been a leader of qualitative research in Canada for over 30 years. Dawn has always strived to uphold the qualitative standards and provide quality based recruiting to meet clients needs. She has comprehensive knowledge in qualitative recruiting and field techniques. Areas of expertise include consumer, pharmaceutical and business recruiting.

Dawn has served as QRD chair, Standards chair, and President of the Toronto Chapter of MRIA (formerly PMRS). Dawn has also co-authored a book on recruiting called “Focus on Recruiting in Canada” and has written a monthly recruiting column in Imprints Magazine, The Vue. Dawn has received the CMRP designation from MRIA.

Dawn is currently ont he MRIA-QRC Committee.