Our 3 E's

Experience

Over 20 years as Qualitative Fieldwork Specialists

Expertise

Leaders in Consumer Research
Leaders in Specialized Research

Excellence

Well trained staff and a proven Record of Excellence
Quality Assurance thru MRIA/QRD Guidelines


EXPERIENCE

Dawn Smith Management Service is a leading company in Qualitative Research, we recruit under the Signature Research banner.

As Qualitative specialists we are passionate about recruiting and we believe in building strong relationships with our clients.

Our head office is in Toronto where we have 4 full time daytime and evening Supervisors available at all times. We have experienced local Supervisors in all major markets and in many smaller markets throughout Canada. We can recruit remote areas through list recruiting or local advertising. We have strong relationships with many US field companies through our membership in MRA.

With over 8,000 new recruits per year, from focus groups to in-homes, we have created an extensive custom database of more than 60,000 Canadian households. We have been on the ground floor of many innovative research techniques, and have embraced new research and recruiting methods.

We have been strong supporters and contributors to the MRIA-QRD Qualitative Central program in Canada.

We provide all Qualitative Fieldwork needs.

  • Screener development
  • Facility arrangements
  • Audio visual arrangements
  • Incentives
  • Updates
  • Signature sheets
  • Staffing (if needed - Hostesses/Interviewers/ReScreener)

EXPERTISE

We have a highly trained and experienced team of recruiters across Canada and the United States. We recruit locally in all major cities in Canada and in many smaller centres. We can recruit remote areas through list recruiting or local advertising. We recruit in English and French Canada.

We are leaders in consumer research as well we provide many specialized recruiting options:

  • Business to Business Executive Recruiting
  • High Income / White Collar
  • Medical – Doctors, Dentists, Pharmacists
  • On Line Panels
  • Client supplied lists
  • Quali-Quant
  • Super Groups
We recruit for any type of research needed:
  • Focus Groups
  • Individual Interviews / Dyads / Triads
  • Central Location
  • Taste Tests
  • Ad Testing
  • Audience Response
  • In Home Ethnography

We treat all of our respondents with courtesy and respect and abide by the Privacy Legislation as it pertains to qualitative research. As a result they arrive for a qualitative session with a positive attitude and willingness to cooperate is the research study.

EXCELLENCE

We offer professional quality recruiting that you can count on. Our recruiting methodology delivers quality results on time and on budget.

  • Firstly, all of our respondents are recruiting using the screener that is agreed upon with the client. We will either prepare the screener or use a client supplied screener. We highlight potential problems as the study progresses and provide regular updates as the recruiting develops.
  • Secondly, all of our respondents must go through a Confirming process, a second contact is made with each respondent and we go through the same screener to ensure that every question has been asked and that the respondent completely understands what is required of them, including timing, location and expected incentive for their participation
  • Lastly, all of our respondents are reminded the night before to ensure that they will be attending. This method has allowed us to achieve a 90%25 attendance rate so that the best respondents can be selected prior to the focus qualitative research session.

We treat all of our respondents with courtesy and respect and abide by the Privacy Legislation as it pertains to qualitative research. As a result they arrive for a qualitative session with a positive attitude and willingness to cooperate is the research study.